Local Businesses Need Facebook, Here’s Why

Local Businesses Need Facebook, Here’s Why

If you’re a local business, you need a Facebook business page. Not only will it increase your chances of showing up in searches, but without one, you’ll be missing out on some valuable marketing opportunities. In today’s marketplace, you can’t be competitive without a robust digital marketing presence, including social media. Below, we’ll outline all of the reasons every local business should optimize their online presence and embrace social media, starting with Facebook.

It Helps With SEO

To market your business effectively, you want to be found online as easily as possible. Not only will your Facebook page come up in search results for your business, but you can also use your page to drive traffic to your website. Google prefers websites with higher traffic as well as those that utilize social media. This means your business will be more likely to show up higher in search results.

You Need To Keep Up With The Competition

Your competitors are probably using social media, so you need to be using it too. If you want to compete in the online marketplace, Facebook is the place to start. It’s free, easy to set up, and provides great opportunities to connect with your customers. Don’t let your competitors steal the digital spotlight!

Demonstrate Your Value

Facebook is the ideal platform for providing value to your customers and clients. In addition to sharing an informative blog, you can post links to tips, tricks, and articles that share knowledge about your industry. This is a great way to show your customers that you understand their needs. You can also use Facebook to show that you are an authority in your field. When used effectively, Facebook is a great way to share industry-specific data and valuable information that helps your audience make purchasing decisions.

Connect With Your Community

In addition to providing valuable information, you can use your business page to interact and engage directly with your community and potential customers. You can gather feedback from current customers and learn more about your potential customers by asking questions and having discussions on your page. In addition, you can show that your business is invested in the community by sharing information that supports other businesses, schools, charities or other organizations in the areas that you serve.

Share The Human Side Of Your Company

While your website acts as your official “online storefront”, your Facebook page provides you with an outlet to show a little bit more of the brand and values that make your company unique. While business pages should never be as casual as your personal profile, it’s perfectly acceptable to have a little fun with your business page by posting inspirational messages, giving your audience a behind-the-scenes glimpse into your company’s processes, or by sharing fun facts about your staff. Be creative! Just because your page is about your business doesn’t mean you’re limited to serious or dry content. Facebook allows you to bring your business to life and connect with people. A little personality will make your company stand out and will help you attract your ideal clientele.

You Can Learn All About Your Demographic

Social media can provide an opportunity to get a good handle on your demographic and understand what makes them tick. Through your Facebook business page, you’ll learn more about your core audience. With Facebook insights, you’ll be able to see which posts they find most engaging and learn which products or services your demographic is most interested in. You’ll also have the opportunity to demonstrate great customer service by responding to questions and concerns online. This builds trust by showing your customers that you are invested in them and that you take their feedback seriously.

Stay Top Of Mind

Social media is a great tool for building brand awareness and reinforcing your brand values. Not only will your customers become familiar with your logo and offers, but they’ll begin to understand the larger purpose behind your business. The content you share daily will remind your audience about your company’s mission and goals, which will help keep you top of mind when the need for your products or services arises.

In today’s marketplace, social media should not be seen as an optional way to promote your local business. To compete and market yourself effectively, social media should be considered a mandatory part of your marketing plan. Since Facebook is the largest social media platform and has the broadest demographic, and because it’s free and easy to set up, it should be the first step you take in establishing your social media presence.

If you feel overwhelmed by Facebook and need help getting started, you’re not alone. Many businesses are hesitant to take the leap, but Treehouse can help! Contact us to learn more about our social startup plans for businesses who are looking to grow their brand to new heights!

5 Ways Your Brand May Be Hurting Your Business

5 Ways Your Brand May Be Hurting Your Business

Your brand is a crucial aspect of your business. More than just a logo or a set of colors, your brand sets the tone for your business, defines your products or services, represents your values, and helps your business stand out from the competition. In short, your brand is a snapshot of what your business has to offer to your potential clients. In the best cases, a well-developed brand will help your business achieve success but a flawed or off-target brand can have the opposite effect. Here are five ways in which your brand may be keeping your business from reaching its full potential.

1. Lack of Clarity

How often do you look at someone’s business card or website and wonder what they actually do? If your brand doesn’t make it clear what pain points you solve, how and why would a potential customer know to reach out to you? Plain and simple, if it isn’t clear immediately how your business serves your customers, chances are you’re missing out on business leads.

Lack of clarity can also occur when you promote too broad a range of services. In this case, the problem isn’t that your potential clients don’t know what you do, the problem is they aren’t exactly sure what to come to you for, or worse, they may not take you seriously as an expert in your field. What’s more, you’ll have a hard time attracting customers who know what they want and need. Clarity and focus are key in attracting your ideal client.

2. Too Trendy

There’s a difference between industry standards and trends. You may notice that many companies in a particular industry tend to use similar colors or their brands have a certain look and feel. Banks are a good example. Many use greens and blues and have a sophisticated but approachable look because they want customers to trust them and feel comfortable. While many businesses may have elements in common, they are still easily distinguishable. A look that’s trendy on the other hand, can cause your brand to get lost in a sea of lookalikes. I’ve seen a lot of this lately in the online business world. There are certain elements, colors, fonts, and stock images that I’m seeing so often that I can’t tell any of the businesses apart. Appreciating a certain brand style is great, but you need yours to be uniquely yours if you want to be noticed … and remembered.

3. Outdated

Another issue with having branding that is based on a popular trend is that it won’t age well. As seasons or years go by, popular accents and color palettes are phased out. It’s totally normal for logos and brands to evolve over the lifetime of an organization, but you generally need to be consistent with the overall look and feel of your brand so that you can take advantage of the recognition you’ve earned over the years. Keep this in mind when deciding on your brand and be sure to go with a look that is timeless and won’t need an update in less than five years.

4.  Doesn’t Resonate with the Ideal Client

Many business owners want to use their favorite colors and fonts for their brand. Or, they want to replicate something they’ve seen somewhere else. Businesses that do it right base their brands on what makes the most sense for their industry and client base. Some choices are obvious—like a business that’s targeting men would not opt to use pink and flourishy fonts. But some choices are less obvious. Age and gender are just two of the factors that you should weigh out before selecting your brand elements. You also need to consider the emotions of your client both before and after you’ve solved their pain points.

5. Unprofessional

One of the first things that new business owners like to do is set up a business name and create a logo and a brand. Why? Because it feels so official! Branding helps us put a “face” to our business and allows us to start building a reputation. The goal is to showcase yourself and your skills in your industry. The problem is, many new business owners decide to save money by designing their brand on their own or by sourcing it out at a very low rate and too often they end up with a brand that does not represent their business as professionally as it could.

Think about it … you wouldn’t wear jeans and a t-shirt to a big interview, would you? So why would you represent your business with unprofessional branding? Especially since your business will be “wearing” it for a few years! If you need a really low-cost logo or brand, I suggest keeping it simple—text-based might be best. That way, you can enhance your brand at a later date when you have more funding and a better idea of what your brand should represent and who it needs to reach. It’ll be much easier to evolve from something simple then it will be to rebrand entirely.

If you’re afraid your brand might be holding your business back, don’t panic! It’s likely it can be fixed with a few simple tweaks. I love working with new business owners to help them transform their passion professions into branded businesses. Set up a time for a free consultation to find out how I can help you start developing your brand. And for more tips about growing your brand, join my email list and follow me online!

Your Business Is Like A Tree

Your Business Is Like A Tree

Adventure, fun, creativity, imagination, inspiration, relationships  … these are a few of the things that come to mind when I think of a treehouse. I never had one as a kid (I can’t say that I’ve ever even been in one!), but it always sounded amazing to have your own private space high in the treetops where you could enjoy all of your favorite things. As an adult, you gotta admit, the idea still sounds pretty great!

When we moved into our current home in an urban area of sunny St. Petersburg, Florida just a little less than two years ago, I fell in love with the small second story sunroom facing the backyard. I had a job working from home at the time and I had been working in the living room at our previous home (where I had a lovely view of the wall). The thought of having a space that was all mine was both exciting and inspiring. In no time at all, my cozy little office became a place where I was surrounded by all of my favorite things, and when the time came to start my own business, the name of the company was a no-brainer. I would name it after the place that was all my own–the place where I felt inspiration, creativity, peace, and clarity and the place where I was able to get a unique perspective on the world.

Of course, it doesn’t hurt that trees are a fantastic metaphor for businesses. As a marketing expert, my goal is to utilize my perspective and experience to help other businesses grow strong and healthy, from the ground up.  

Sprouts and Seedlings

seedling

When new businesses are born, just like trees, it’s important that they have the support, foundation, and nourishment they need to grow intentionally. A strong brand, like a good root system, is essential for a healthy, thriving business.

I’ve recently set up a Facebook group for business owners in the process of building their business to network, bounce ideas off of one another, and share growing pains, and successes. Consider it treehouse club–a judgment-free place where you can find encouragement and support in the early stages of your business. (Bonus, no wonky wooden ladders to climb.) So what are you waiting for? Join the club!

Saplingstreehouse sapling

If you’ve been in business for years, you know that you need to continue to nourish your business in order for it to grow to its fullest potential. You need to branch out and connect with new customers and shape your marketing plan to stay relevant. From branding updates to streamlined websites to mailings and ad campaigns, strategy is the key to the growth of your business.

Treehouse Can Help!

No matter what stage your business is in, marketing is essential for healthy growth. If you have questions about where to start when it comes to marketing your new business, or if you’re wondering how you can spur some growth in your established business, contact us. Let Treehouse Marketing put our creativity and passion nurturing small businesses to work for you!

Sign up for our email list and follow us on FB for tips on how to grow your business to new heights!

PS: Here’s a little something special for the 80’s kids. I had a flashback while writing this and had to google this. It seems my childhood idol, Punky Brewster, may have inspired my love of treehouses. Anyone else remember this?