Marketing your business has changed over the years. The traditional ways of reaching your customers are no longer as valuable as they once were and you have to incorporate digital strategies into your marketing mix if you want to stay current and compete in your market. This can be daunting, especially for business owners who are short on time, wearing many hats, or who feel intimidated by tech. If you’ve been wondering about how digital marketing can help your business but have been hesitant to take the leap, we can help!
What is “Digital Marketing”?
Traditional marketing efforts usually included print and broadcast mediums. Today, the internet allows us to reach many more potential customers. When we use the internet to target, disseminate and analyze the performance of your marketing message, it’s considered a digital approach to marketing.
A few examples of components that may be included in a digital marketing strategy are:
- Websites or Landing/Sales Pages
- Email Campaigns
- Search Engine Optimization (SEO)
- Organic Social Media Marketing
- Paid Social Media Advertising
- Digital Display Advertising
- Sales Funnels
The major advantages of digital marketing are the ability to reach an audience specifically targeted for your business, the ability to measure the performance of your campaign, and the ability to modify campaigns as you go. There are also some great cost benefits to digital marketing.
Whether you have a digital plan in place and just need help maximizing your resources, or you’re just starting out with little or no digital presence, we’ll help you develop and implement a digital marketing strategy that utilizes your assets to help drive traffic and sales leads right to your door (or phone, or website). Contact us today to get started with a free 30-min consultation!