<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Outsmart Ops]]></title><description><![CDATA[Outsmart Ops]]></description><link>https://www.outsmartops.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 18 Jul 2026 04:18:10 GMT</lastBuildDate><atom:link href="https://www.treehousemktg.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Boring Ways I Use AI to Run My Business Better (And What I See Working for Agencies)]]></title><description><![CDATA[I want to be upfront about something. When I started experimenting with AI tools in my workflow, I was not using them for anything revolutionary. No fully automated systems, no robots answering my emails. Just a handful of genuinely useful applications that started saving me real time in pretty unglamorous ways. That's actually the point. The agencies I work with that are getting the most out of AI aren't doing anything flashy (that's what your creative team is for). They're using it to do...]]></description><link>https://www.outsmartops.com/post/the-boring-ways-i-use-ai-to-run-my-business-better-and-what-i-see-working-for-agencies</link><guid isPermaLink="false">69cddc7c535e7bcd26969f5b</guid><pubDate>Thu, 02 Apr 2026 03:37:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/84325f_4c166be0ae084036a15ce1ec893b6361~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lisa Cunningham</dc:creator></item><item><title><![CDATA[Why Your Client Onboarding Is Creating Work for Future You]]></title><description><![CDATA[Most agency owners think about onboarding as something you do for the client. Get them set up, make a good first impression, kick things off on a positive note. All true. But there's another way to look at it: your onboarding process is also something you do for yourself. Specifically, for the version of you that's three weeks into the project and completely underwater. Bad onboarding doesn't just create a bumpy start. It creates problems that show up later, when you're least equipped to deal...]]></description><link>https://www.outsmartops.com/post/why-your-client-onboarding-is-creating-work-for-future-you</link><guid isPermaLink="false">69cdc74f2a4608ae001b43b0</guid><pubDate>Thu, 02 Apr 2026 01:39:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/84325f_b400feff36a94b789cf36910643b51a4~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lisa Cunningham</dc:creator></item><item><title><![CDATA[Your Agency Isn't Broken. Your Workflow Just Needs a Reset.]]></title><description><![CDATA[Most creative agencies don't fall apart because of bad people or bad work. They fall apart because of workflow debt. You probably haven't heard it called that. But you've felt it. It's the onboarding process that made sense when you had three clients and now has seven steps nobody follows. It's the project kickoff checklist that lives in someone's head. It's the client handoff that works fine when Sarah's around and completely falls apart when she's not. None of this happened overnight. It...]]></description><link>https://www.outsmartops.com/post/your-agency-isn-t-broken-your-workflows-just-needs-a-reset</link><guid isPermaLink="false">69cd9e7240e74dbec4fc4de4</guid><pubDate>Wed, 01 Apr 2026 22:49:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/84325f_8c5e7c5832f5418ba6c6467f2bcebc89~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lisa Cunningham</dc:creator></item></channel></rss>