Adventure, fun, creativity, imagination, inspiration, relationships … these are a few of the things that come to mind when I think of a treehouse. I never had one as a kid (I can’t say that I’ve ever even been in one!), but it always sounded amazing to have your own private space high in the treetops where you could enjoy all of your favorite things. As an adult, you gotta admit, the idea still sounds pretty great!
When we moved into our current home in an urban area of sunny St. Petersburg, Florida just a little less than two years ago, I fell in love with the small second story sunroom facing the backyard. I had a job working from home at the time and I had been working in the living room at our previous home (where I had a lovely view of the wall). The thought of having a space that was all mine was both exciting and inspiring. In no time at all, my cozy little office became a place where I was surrounded by all of my favorite things, and when the time came to start my own business, the name of the company was a no-brainer. I would name it after the place that was all my own–the place where I felt inspiration, creativity, peace, and clarity and the place where I was able to get a unique perspective on the world.
Of course, it doesn’t hurt that trees are a fantastic metaphor for businesses. As a marketing expert, my goal is to utilize my perspective and experience to help other businesses grow strong and healthy, from the ground up.
Sprouts and Seedlings
When new businesses are born, just like trees, it’s important that they have the support, foundation, and nourishment they need to grow intentionally. A strong brand, like a good root system, is essential for a healthy, thriving business.
I’ve recently set up a Facebook group for business owners in the process of building their business to network, bounce ideas off of one another, and share growing pains, and successes. Consider it treehouse club–a judgment-free place where you can find encouragement and support in the early stages of your business. (Bonus, no wonky wooden ladders to climb.) So what are you waiting for? Join the club!
If you’ve been in business for years, you know that you need to continue to nourish your business in order for it to grow to its fullest potential. You need to branch out and connect with new customers and shape your marketing plan to stay relevant. From branding updates to streamlined websites to mailings and ad campaigns, strategy is the key to the growth of your business.
Treehouse Can Help!
No matter what stage your business is in, marketing is essential for healthy growth. If you have questions about where to start when it comes to marketing your new business, or if you’re wondering how you can spur some growth in your established business, contact us. Let Treehouse Marketing put our creativity and passion nurturing small businesses to work for you!
Sign up for our email list and follow us on FB for tips on how to grow your business to new heights!
PS: Here’s a little something special for the 80’s kids. I had a flashback while writing this and had to google this. It seems my childhood idol, Punky Brewster, may have inspired my love of treehouses. Anyone else remember this?